The effects of tailored and threatening nutrition information on message attention. Evidence from an event-related potential study.

Recent evidence indicates that attention is higher for individually tailored as compared to non-tailored health communications. The present study examined whether the predicted increased attention for the tailored as opposed to general nutrition education messages is moderated by presenting high vs. low threat information about the negative consequences of an unhealthy diet.

Increased attention but more efficient disengagement: neuroscientific evidence for defensive processing of threatening health information.

Objective: Previous studies indicate that people respond defensively to threatening health information, especially when the information challenges self-relevant goals. The authors investigated whether reduced acceptance of self-relevant health risk information is already visible in early attention processes, that is, attention disengagement processes.

Design: In a randomized, controlled trial with 29 smoking and nonsmoking students, a variant of Posner's cueing task was used in combination with the high-temporal resolution method of event-related brain potentials (ERPs).