The role of service quality and perceived behavioral control in shared electric bicycle in China: Does residual effects of past behavior matters?

With the climate change problems being strongly emphasized by the international communities, sharing electric bicycle is promoted to reduce air pollution in China. However, the consumer attitude, intention, and behavior on the electric bicycle is not well verified. We thus propose a theoretical framework that hypothesizes service quality, attitude, subject norm, perceived behavioral control, and residual effects of past behavior on the intention and behavior toward the shared electric bicycles.

Behavioral intention of environmentally friendly agricultural food: the role of policy, perceived value, subjective norm.

This study explores the determinants of intention and behavior towards environmentally friendly agricultural (EFA) food in China. We conduct the influencing factor model on behavioral intention and behavior toward EFA food by extending TPB model with the theory of public environmental policy and perceived value and trust. The empirical analysis revealed that public environmental policy and subjective norm positively affect behavioral intention and behavior for purchasing EFA food.