Consumers' body image expressions: Reflection of a Snow White or an Evil Queen.

Introduction: The aim of this paper is to explore how minimal-self impacts the body image, projecting it as a reflection of one's approach toward their health and mental well-being.

Methods: The study takes qualitative data from two countries India and Germany and draws on a qualitative study of 20 individuals who are involved in some kind of physical activity for a long time. This paper examines the body image perspectives from showcasing fit and healthy perspectives on side and projected and superfluous perspectives on side.