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Suitability of written supplemental materials available on the Internet for nonprescription medications.
Am J Health Syst Pharm
January 2006
Department of Family Medicine, University of Tennessee Graduate School of Medicine (UTGSM), Knoxville, TN 37920, USA.
Purpose: The suitability, readability, and cultural appropriateness of written supplemental materials available on the Internet for nonprescription medications were examined.
Methods: We videotaped 48 hours of television programming, recording a total of 152 advertisements highlighting 37 unique nonprescription medications. The supplemental materials corresponding to each advertised medication were downloaded and printed in their entirety from each product-specific Web site.