Perceptions of In-Home Usage Experience and Price: Results of Consumer Research on Nutritional Innovations for Improving Maternal and Child Nutrition in Ethiopia.

Despite progress in improving maternal and child nutrition, there are still high levels of stunting and anemia in Ethiopia, primarily caused by dietary diversity and low consumption of animal-sourced foods (ASFs). One promising solution is the utilization of egg powder, for it requires reduced transport and storage costs, has an extended shelf life, and versatile usage compared to whole eggs. A consumer research study conducted by Sight and Life (SAL) and the Ethiopian Public Health Institute (EPHI) aimed to explore opportunities for introducing powdered egg products targeting pregnant and lactating women (PLW) and children 6-60 months old in Ethiopia.