Extended reality-based choice experiment to assess the impact of offshore wind turbines in historic center: The case of Manfredonia.

This paper proposes a novel four-step methodology to achieve an extended-reality-based choice experiment in historic and touristic centers. The study exploits the case of Manfredonia (a seaside town in southern Italy) to apply the new approach and investigates public attitudes and preferences towards the installation of offshore wind turbines in the area. The novelty of the proposed work is twofold: i) for the first time, a structured methodological approach is defined for the development of a hybrid extended-reality-based choice experiment; ii) the perception of the visual impact of offshore wind turbines is assessed in a touristic and historic city in southern Italy exploiting the proposed approach.