The impact of the COVID-19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data.

The systemic shock of coronavirus (COVID-19) and its impact on the global economy has been unprecedented with grocery shopper behaviour changing dramatically through various stages of the pandemic. COVID-19 has caused unusual market conditions, with significant changes to grocery shopper behaviour that need to be understood to allow for appreciation of shopper behaviour change and retail planning implications during future systemic shocks. The aim of this study was therefore to understand grocery-shopping behaviour during COVID-19.