Impact of COVID-19 on changing consumer behaviour: Lessons from an emerging economy.

The present study investigates the impact of COVID-19 on Consumers' changing and based on their socio-economic backgrounds. A questionnaire survey was carried out to understand the impact of COVID-19 on consumers' affordability, lifestyle, and health awareness and how these effects influenced their buying behaviour. A total of 425 usable responses were analysed using the structural equation modelling considering as exogenous variables and and as endogenous variables.