What predicts the initial interest and uptake of health behaviours? An exploratory study to understand commitment and early success through a simple behaviour.

Extant models of health behaviour change often overlook stages in which individuals decide to partake in interventions. The current study aimed to identify behavioural and psychological factors that could capture a person's readiness to change a health behaviour and whether these could predict progression through stages of commitment. Rather than explicitly advertising a health behaviour intervention, we invited individuals to partake in a general health behaviour survey using a paid advertising campaign on Facebook (Phase 1).