1 results match your criteria: "Shahid Beheshti University of Medical Sciences. Tehran (Iran). khodakarim@gmail.com.[Affiliation]"
Guessability of U.S. pharmaceutical pictograms in Iranian prospective users.
Pharm Pract (Granada)
March 2020
PhD. Associate Professor. School of Public Health and Safety, Shahid Beheshti University of Medical Sciences. Tehran (Iran).
Objective: This study examined the gueassability of US pharmaceutical pictograms as well as associated demographic factors and cognitive design features among Iranian adults.
Methods: A total of 400 participants requested to guess the meaning of 53 US pharmaceutical pictograms using the open-ended method. Moreover, the participants were asked to rate the cognitive design features of each pictorial in terms of familiarity, concreteness, simplicity, meaningfulness and semantic closeness on a scale of 0-100.