How can advocates leverage power to advance comprehensive regulation on ultra-processed foods? learning from advocate experience in Argentina.

Background: The use of corporate power to undermine public health policy processes is increasingly well understood; however, relatively little scholarship examines how advocates can leverage power to promote the successful adoption of public health policies. The objective of this paper is to explore how advocates leveraged three forms of power - structural, instrumental and discursive - to promote the passage of the Promotion of Healthy Eating Law (Ley 27,642) in Argentina, one of the most comprehensive policies to introduce mandatory front-of-package (FOP) warning labels and regulate the marketing and sales of ultra-processed foods (UPFs) adopted to date.

Methods: We conducted seventeen semi-structured interviews with advocates from different sectors, including civil society, international agencies, and government.