2 results match your criteria: "Ritsumeikan UniversityKyoto[Affiliation]"

Interaural time differences (ITD) and interaural level differences (ILD) both signal horizontal sound source location. To achieve a unified percept of our acoustic environment, these two cues require integration. In the present study, we tested this integration of ITD and ILD with electroencephalography (EEG) by measuring the mismatch negativity (MMN).

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A Neural Mechanism of Preference Shifting Under Zero Price Condition.

Front Hum Neurosci

May 2016

Human Brain Research Center, Kyoto University Graduate School of MedicineKyoto, Japan; The Graduate School of Core Ethics and Frontier Sciences, Ritsumeikan UniversityKyoto, Japan.

In everyday life, free products have a strong appeal to us, even if we do not need them. Behavioral studies demonstrated that people have a tendency to switch their preference from preferred more expensive products to less preferable, cheaper alternatives, when the cheaper option becomes free. However, the neural representation of this behavioral anomaly called "Zero price" is still unclear.

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