[PUBLIC MANAGEMENT DURING THE THREAT OF THE SPREAD OF COVID-19].

The article is devoted to the research of problems and tasks of state management under the conditions of threat of spread of coronavirus infection COVID-19 and consideration of approaches to optimization of processes in the system of state management. The social and economic risks of the pandemic are identified and the directions of anti-crisis measures are considered. Public administration is a system consisting of citizens, business structures and government employees.

[PUBLIC ADMINISTRATION MEASURES TAKEN IN RESPONSE TO THE THREAT OF THE SPREAD OF COVID-19: FOREIGN PRACTICE].

The rapid spread of the COVID-19 virus challenges governments to act in ways that are usually reserved for war or natural disasters. The pandemic has caused massive global upheaval that could last for months, or longer. Governments are taking extreme measures to limit economic shocks and human costs.

[HEALTHY LIFESTYLE OF THE POPULATION IN THE CONTEXT OF A PANDEMIC: EXPERT OPINIONS OF RESEARCHERS AND EMPLOEES OF NON-PROFIT ORGANIZATIONS].

The article presents the results of a study aimed at identifying the problems of maintaining a healthy lifestyle in the context of the COVID-19 pandemic. The results of the study showed that not only people of older age groups are infected, but also young people with chronic diseases. Forced isolation, uncertainty of the future and stress have significantly worsened the physical, social and mental health of the population of all age groups.

[TRANSFORMATION OF THE ACTIVITIES OF CHILDREN'S PUBLIC ORGANIZATIONS AND NEW OPPORTUNITIES TO WORK IN THE FACE OF THE COVID-19 THREAT].

The article is devoted to the study of the process of transformation of the activities of Russian children's public organizations in the face of the threat of the spread of coronavirus infection COVID-19 and the opening of new opportunities for non-profit organizations to work in this situation. The paper uses the results of a survey conducted from March 18 to 23, 2020 by experts of the Charitable Foundation for the Development of Philanthropy, which covered 232 organizations operating in the non-profit sector. The results of the study allowed us to conclude that the period of self-isolation contributed to the stimulation of children's public organizations to actively implement information technologies in their activities, find new opportunities for remote interaction in their work, and develop online projects.

[PROBLEMS OF COMMUNICATION MANAGEMENT IN THE CONTEXT OF THE SPREAD OF THE COVID-19 INFODEMIA].

COVID-19 is a crisis that has radically changed the world, as illustrated by the social, psychological, and economic consequences of the spread of infection. This pandemic is framed by endless streams of misinformation and fake news, which have their own consequences, and spread even more distorted and misleading information. Significant part of this misinformation concerns conspiracy theories of all kinds, as well as drugs and treatments that, although approved for other indications, may have potential efficacy in preventing or for treating COVID-19.

[TRANSFORMATION OF ADVERTISING COMMUNICATIONS UNDER THE INFLUENCE OF THE COVID-19 PANDEMIC].

The global coronavirus pandemic (COVID-19) has led to changes in advertising, marketing, advertising spending and media activities, forcing companies and brands to rethink their views on current and future advertising and marketing campaigns in order to maintain a stable revenue stream. This becomes even more important, because as a result of COVID-19, it is expected that starting in 2020, in the future, at least for the next 4-5 years, advertising costs for some advertisers will decrease as revenue decreases and the transition to other forms and channels of communication with the target audience of consumers. As a result, many brands may seek to optimize their marketing practices to better reflect the growth of online transactions, communication, and personal interaction time with consumers.

[INSTABILITY OF SOCIAL AND LABOR RELATIONS AND EMPLOYMENT PROBLEMS DURING THE COVID-19 PANDEMIC].

The article is devoted to the analysis of the consequences in the social and labor sphere, which were caused by the outbreak of the coronavirus infection COVID-19. The changes in labor relations during the pandemic and the benefits of the new regulation norms of the remote work are investigated. The impact of working remotely on the social and labor sphere and the prospects for the development and implementation of effective remote mechanisms over the next ten years are analyzed.

[MANAGEMENT OF STUDENT MOBILITY IN THE CASE OF UNIVERSITY MANAGEMENT DURING THE SPREAD OF THE COVID-19 PANDEMIC].

The COVID-19 pandemic outbreak already in the first months of 2020 has dramatically affected the situation in higher education in various aspects, including the transition from face-to-face teaching to online technologies, the cancellation of activities and the development of activities aimed at «next normal» in a university management. The revision of management decisions in the sphere of academic mobility means an opportunity for various university management stakeholders to rethink and even modernize project activities according to effective plans of risk management in order to make international cooperation more sustainable and effective in the future. The purpose of this work is to examine the international landscape of the transformation of international student mobility, which has changed significantly during the 2020-2021 academic year shift as a result of the spread of the coronavirus infection.