BookTok: A Narrative Review of Current Literature and Directions for Future Research.

Harvesting hundreds of billions of views, the hashtag #BookTok on TikTok is currently having a global impact on the production, distribution and reception of literature. This article assesses the academic research conducted thus far on this online literary phenomenon. It differentiates among three directions in the research: (1) BookTok as a specific form of book reviewing; (2) BookTok as a literary community-builder; and (3) BookTok as an agent in reading promotion.