Digital brand building and online reputation management in dermatology.

The percentage of American adults who use social media has steadily increased over the years. With information just a click or swipe away, social media has allowed its users to make empowered decisions, including in health care. Its role in health care is undeniable and ranges from impacting disease awareness to influencing the professional clout of physicians.

Growing impact of social media in aesthetics: Review and debate.

Social media has exponentially grown in the past 15 years, and the recent increase in the use of social media platforms in medicine is undeniable. In aesthetic medicine, having a social media presence can help to educate patients, the public, and colleagues on medical knowledge and procedures, while also dispelling the overcrowded misinformation from nonmedical influencers. Social media has many positive aspects that can be incorporated into aesthetic medicine to make the field stronger as well as negative aspects that should be avoided.