Value chain management under COVID-19: responses and lessons from grape production in India.

The COVID-19 pandemic has affected several economic sectors in India, dragging many to the brink of survival. In particular, the already fragile horticulture industry is now facing a double burden of a weak value chain management system as well as perishability of produce (fresh fruits and vegetables), this pandemic season. Also, the strict enforcement of lockdown has altered both demand and supply factors, which in turn have shocked various linkages in the value chain of fresh fruits and vegetables.