Powerlessness as a factor in health defeating behavior.

Lack of compliance in prevention and treatment of illness and disease continues to perplex healthcare practitioners. Sixty percent of patients take their medications incorrectly. Patients miss appointments, they do not follow up with treatments, and many times require an avoidable hospitalization directly related to health defeating behaviours.

Promoting the nurse practitioner by using a marketing approach.

Being good at what you do is not enough. Despite strong evidence that the nurse practitioner delivers cost-efficient and outcome-based care, few consumers really understand the nurse practitioner's scope of practice. With the current rapidly changing status of health care, the nurse practitioner is presented with many opportunities.