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A national media mass campaign improves beliefs and behaviours about low back pain in the general population and in general practitioners.
Joint Bone Spine
May 2023
Rheumatology department, Pitié-Salpêtrière hospital, Sorbonne université, AP-HP, Paris, France; Rehabilitation department, Gonnesse hospital, Gonnesse, France.
Introduction: Previous international mass-media campaigns for low back pain (LBP) have had conflicting impacts on the general population. The objective was to evaluate the impact of a national back pain campaign conducted between 2017 and 2019 on beliefs and behaviours of general practitioners and the general population in France.
Methods: Between 2017 and 2019, a mass-media campaign was used to disseminate positive messages about LBP using several media, along with a parallel campaign addressed to general practitioners.