Political ideologies and health-oriented beliefs and behaviors: an empirical examination of strategic issues.

The area of health care has been called the most important political issue of the 1990s. Attitudes toward health care reform, increasing health costs, and defensive medical practices have been examined in the public press and by academicians. In addition, a substantial amount of research has been directed toward the improvement of individual personal health due to changes in personal health-related habits and behaviors.

Improving marketing strategies for wellness.

The authors address the following questions in a research study and propose six hypotheses: Does the desire for exuberant well-being, perceived threat to health, or a combination of both best explain wellness behavior? Threat is the stronger motivation for wellness behavior, followed closely by the desire for exuberant well-being. The authors present a thorough discussion of the implications of such findings for health care organization managers and marketers.

Attitudes toward homosexual behavior: effects of veteran status.

The present study examined the attitudes toward homosexual behavior of veterans of United States military service and nonveterans. Using a nationwide survey as the database, 1,293 veterans did not differ from 2,330 nonveterans in approval of homosexual behavior, as over 74% of each group expressed disapproval.