Catalysts of digital excellence: Unraveling the threads of connectivity, embedment, and visibility in enterprise social media for enhanced task and innovative performances.

In an era characterized by rapid digital transformation, this research delves into the intricate dynamics of enterprise social media (ESM) ubiquitous connectivity, drawing on the influential framework of social cognitive theory (SCT), we unravel the complex relationships among compatibility, presenteeism, ESM-enabled embeddedness, and the visibility of digital interactions, shedding light on how these factors collectively shape task performance and innovative contributions in the contemporary hybrid work landscape. By incorporating SCT into our research model, we not only enhance the theoretical underpinning but also respond to the imperative of understanding how individual cognition and observational learning impact behaviors in digital work environments. Data is collected from 467 participants from China.