Marketing corporate wellness programs to small firms: a challenge for health educators.

Despite significant growth in the number of corporate wellness programs during the past decade, their full potential for improving health and reducing corporate health costs has yet to be realized. Most small firms still fail to offer any health promotion programs to their workers and many programs presently in place are poorly organized and fail to address employee needs. In order for the corporate wellness movement to gain momentum, health educators must overcome the misconceptions many small business people share about corporate wellness programs.