Pro-vaccination personal narratives in response to online hesitancy about the HPV vaccine: The challenge of tellability.

Experimental studies have shown that narratives can be effective persuasive tools in addressing vaccine hesitancy, including regarding the vaccine against the human papillomavirus (HPV), which is transmitted via sexual contact and can cause cervical cancer. This paper presents an analysis of a thread from the online parenting forum Mumsnet Talk where an initially undecided Original Poster is persuaded to vaccinate their child against HPV by a respondent's narrative of cervical cancer that they describe as difficult to share. This paper considers this particular narrative alongside all other narratives that precede the decision announced on the Mumsnet thread.

(De)legitimation of COVID-19 vaccination narratives on Facebook comments in Romania: Beyond the co-occurrence patterns of discursive strategies.

The postmodern medical paradigm has empowered online users in the (de)legitimating process of health-related topics. By employing a co-occurrence analysis, this study identifies the thematic patterns used by Romanian online users in their multimodal comments to the #storiesfromvaccination Facebook campaign run by the Romanian government. The findings show that the commenters assessed source credibility through two thematic patterns: 'source exemplarity' and 'source distrust'.

'Like the virus just brings out the worst in people': Positioning and identity in student narratives during the Covid-19 outbreak in Australia.

This paper illustrates how superdiverse youth negotiate their identity in everyday interactions during Australia's Covid-19 outbreak. The discussion is based on oral narratives collected from classroom conversations among international and local students living in Australia. The paper illustrates how participants position themselves and others in narratives, how these positionings reveal complex identity work among youth from diverse backgrounds and how identities are constructed and negotiated through stories about everyday encounters.

Kindness in British communities: Discursive practices of promoting kindness during the Covid pandemic.

This research adopts Critical Discourse Analysis as a perspective to explore how kindness was expressed and promoted in university communities and city communities from January to March in 2020 when the Covid pandemic broke out in the UK and provide a window on British culture in which kindness was expressed and promoted through discourse. It combines a qualitative method with a corpus-based quantitative method. It is found that kindness was meant for providing support and showing compassion and inclusion to community members and that strategies in lexis, syntax and metaphor can reproduce or resist the expression and promotion of kindness in communities.

'Feel like going crazy': Mental health discourses in an online support group for mothers during COVID-19.

COVID-19 has become a mental health pandemic. The impact on vulnerable demographic groups has been particularly severe. This paper focuses on women in employment in Hong Kong who have had to balance remote work and online schooling for over 2 years.

Cartooning and sexism in the time of Covid-19: Metaphors and metonymies in the Arab mind.

Using a large-scale corpus of 706 coronavirus cartoons by male and female Arab artists, this study takes a fresh and more cognitive look at sexism in multimodal discourse. Specifically, it examines the role of salience and grammar (and hence of metaphor and metonymy) in gender bias and/or in discrimination against women. It argues that both men and women are vulnerable to the influence of stereotypical and outdated beliefs that create unconscious bias.

Analysis of governmental open letters mobilizing residents in China during the COVID-19 pandemic.

In response to the threat of COVID-19, China initiated a nationwide campaign. Ideological work such as explaining the implemented policies and persuading the public always took a central role in mobilization, and it has been emphasized by Chinese government during Covid-19 as well. The legitimation discourse used in the campaign is the focus of the current study.

A multimodal discourse study of selected COVID-19 online public health campaign texts in Nigeria.

This paper discusses web-based public health discursive practices during the Coronavirus (COVID-19) pandemic in Nigeria. It utilises a multimodal discourse approach to explore how a combination of textual and visual resources was deployed to communicate informative and educative public health safety campaigns during the period. Essentially, this study discusses multimodal resources as a rhetorical technique for creating a public discursive engagement space designed to educate the public and mitigate the effect of the pandemic.

Making it internally persuasive: Analysis of the conspiratorial discourse on COVID-19.

This study attempts to generate new insights into the wide spread online and offline conspiratorial discourse on COVID-19. Twofold analytical lens consisted of narrative interrelations framework and content analysis showed how the linguistic resources and conversational such as popular socio-religious discourses, hypothetical narratives, personal narratives, personal mental archives, and interpolated arguments are integrated in the interpretation of intertextual such as Bill Gates' TED talk 2015 (26%); Nematullah Wali's predictions (32%); 'End of Days' book by Sylvia Browne (14.9%); and 'The Eyes of Darkness' novel by Dean Koontz (22%) by which the conspiracists in Pakistan construct an internally persuasive discourse promoting conspiracy theories on COVID-19.

COVID-19 memes going viral: On the multiple multimodal voices behind face masks.

Advancing the concept of multimodal voicing as a tool for describing user-generated online humour, this paper reports a study on humorous COVID-19 mask memes. The corpus is drawn from four popular social media platforms and examined through a multimodal discourse analytic lens. The dominant memetic trends are elucidated and shown to rely programmatically on nested (multimodal) voices, whether compatible or divergent, as is the case with the dissociative echoing of individuals wearing peculiar masks or the dissociative parodic echoing of their collective voice.