The impact of the internationalization of China's new retail industry on corporate performance-A moderating effect based on proprietary assets.

Purpose: The purpose of this study is to examine the factors influencing China's new retail industry on corporate performance. We mainly design the adjustment effect of the internationalization of its new retail industry on corporate performance and proprietary assets.

Design/methodology/approach: The framework is based on dynamic panel data of 590 listed companies in China's new retail industry from 2007 to 2019.