1 results match your criteria: "Australian National University. wimalin.rimpeekool@anu.edu.au.[Affiliation]"
Article Synopsis
- This study investigated how Thai consumers' knowledge, attitudes, and beliefs influence their decision-making regarding nutrition labels using two models: KAB (Knowledge-Attitude-Behaviour) and HBM (Health Belief Model).
- Researchers conducted in-depth interviews with 34 participants from urban Bangkok and provincial Ranong, using a set of 20 open-ended questions and analyzing their responses for recurring themes.
- Findings revealed that while most participants were aware of nutrition labels, only a few actively used them; education level positively affected understanding, and a belief in nutrition's health benefits increased label usage, suggesting strategies for enhancing consumer engagement with nutrition labels.