2 results match your criteria: "Australia. trish.cotter@cancerinstitute.org.au[Affiliation]"
The case for recycling and adapting anti-tobacco mass media campaigns.
Tob Control
December 2010
Cancer Institute NSW, New South Wales, Australia.
Effective mass media campaigns are hard to come by. A delicate blend of art and science is required to ensure content is technically accurate as well as being creatively engaging for the target audience. However, the most expensive component of a media campaign is not its development but its placement at levels that allow smokers to see, engage and respond to its content.
View Article and Find Full Text PDFSmokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline.
N S W Public Health Bull
July 2008
Cancer Prevention, Cancer Institute New South Wales, Australia.
Objective: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit.
Methods: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline.
Results: There is a high correlation between weekly Quitline calls and TARPs.