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Business and IT strategy alignment is a complex dynamic process in which organizations are in a position to enable extensive IT capabilities to achieve their business objectives. This interdependence is amplified by the COVID-19 crisis, which makes the integration of IT and business strategies more important than ever. This paper mainly aims to contribute to the understanding of strategic alignment from a practical perspective, as well as to demonstrate the applicability and robustness of the Strategic Alignment Model (SAM).

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