Can feedback be individualised, useful, and economical?

An important, but often neglected, part of any research or audit exercise is the reporting back to participants of the results of that exercise. When feedback is made, it is often of a general, aggregated nature. Considerations of cost and psychological factors usually preclude feedback to individuals. As part of a larger study we have developed a prototype mechanism for providing such individual feedback. This was done by writing a computer program which automatically generated the report, using rules on how to interpret different patterns of responses to a questionnaire. Previous qualitative evaluation had shown a positive response from participating nurses. The current small-scale study reports a more formal evaluation. Participants who received reports on the degree to which their ward was practising primary nursing overwhelmingly found the reports readable, informative, encouraging, accurate and useful.