Rotated object identification with and without orientation cues.

The time to name two-dimensional line drawings of objects increases linearly for object rotations between 0 degrees and 120 degrees from the upright. Several theories attribute these effects of orientation to finding the top or the top-bottom axis of objects. By this account, prior knowledge of the location of the top or the top-bottom axis of objects should diminish effects of object orientation when they are named. When this hypothesis was tested by cuing the top or the top-bottom axis, no reduction in the effects of orientation on object naming was found. This result is inconsistent with effects of orientation on object naming being due to finding the top or the top-bottom axis. Instead, the top may be found prior to rotational normalization of the object image.