Investigating Older Adults' Response to Climate Change.

Older adults are both vulnerable to the impacts of climate change and uniquely positioned to contribute to climate action. However, their ability and willingness to engage vary significantly due to health disparities, financial constraints, and cultural factors. To ensure inclusivity, climate policies must reflect these differences and empower older adults to participate effectively. This research focused on 30 London-based older adults aged 60-85 (18 women, 12 men) selected via purposive sampling and stratified by gender and climate awareness. All participants were interested in climate issues and engaged in seven small focus groups facilitated by two researchers. Discussions addressed climate perceptions, low-carbon behaviors, and policy recommendations. The findings reveal that tailored communication, featuring simplified language and visual materials, resonates deeply with older adults, fostering better understanding and emotional connection. Participants highlighted practical low-carbon actions they already undertake, such as energy conservation, food waste reduction, and public transport use. They also proposed innovative strategies for promoting climate awareness, including integrating cultural and emotional elements, encouraging intergenerational learning, and providing economic incentives for green practices. To enhance the engagement of older adults in climate action, governments and corporations should develop inclusive communication strategies, provide financial support for adopting green technologies, and foster intergenerational collaboration to share knowledge and experiences in the communities. This study amplifies the voices of older adults in climate discourse, offering actionable insights for shaping communication strategies and policies. While this study provides valuable insights into older adults' contributions to climate action, future research could expand the sample size and geographic diversity to enhance the generalizability of findings.