Extrinsic motivation can foster effortful cognitive control. Moreover, the selective coupling of extrinsic motivation on low- versus high-control demands tasks would exert an additional impact. However, to what extent their influences are further modulated by the level of Need for Cognition (NFC) remains unclear. Thus, the current study sought to address this question. To this end, we conducted two behavioral experiments wherein cognitive control was triggered by the confound-minimized Stroop task and the NFC questionnaire was administered. Two different forms of extrinsic motivation were manipulated at the block level. In Experiment 1, extrinsic motivation was triggered by evaluative feedback. In Experiment 2, extrinsic motivation was triggered by reward incentives, while evaluative feedback was selectively coupled with low (congruent)- or high (incongruent)- control demands trials. The results indicated that two forms of extrinsic motivation (evaluative feedback vs. reward incentives) presented distinctive effects on effortful cognitive control; while their benefits on overall performance were further influenced by NFC. Interestingly, when incongruent rather than congruent trials were selectively coupled with reward incentives, not only conflict processing, but also overall performance for low-NFC participants only, benefited from this scenario. Taken together, the current study shows that extrinsic motivation can boost cognitive control, which gain was further reduced by high NFC.

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http://dx.doi.org/10.1007/s00426-024-02074-0DOI Listing

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