Comprehensive Analysis of Factors Influencing Patients' Preferences and Attitudes toward Dental Treatment Choices.

Introduction: In recent years, patient preferences and attitudes have become crucial in shaping dental treatment choices and service utilization. Understanding these preferences is crucial for improving service delivery and patient satisfaction.

Aim: This study aims to comprehensively analyze the factors influencing these preferences, focusing on demographic, socio-economic, and behavioral variables, and the growing role of social media in healthcare decisions.

Methodology: A cross-sectional survey using an online questionnaire was conducted among Indian individuals aged 18 years and above, yielding 231 responses. The data were analyzed using descriptive statistics, Chi-square tests, and ANOVA to assess associations and significant differences among variables. Factor analysis was used to determine factors influencing the selection of dental care services.

Results: The findings suggest that younger adults (76.6% aged 18-43 years) and females (65.8%) are more engaged in digital consultations and dental care decisions. Key factors influencing dental care choices include previous experience, painless treatment, and availability. Trust in social media for dental information is low, with 72.7% expressing doubts about its accuracy. Factor analysis identified four key dimensions affecting dental care choices which were grouped as patient-centric dental service quality, external validation and assurance, experience and cost-driven decisions, and professional competence.

Conclusion: The study underscores the importance of maintaining high-quality service, effective communication, and leveraging professional referrals and online reviews to enhance patient trust and satisfaction. Despite social media's rising role, direct professional advice remains the preferred source for dental care decisions.