"" - What is its origin?

"" is the standard of care today honored by dentists, requested by patients, and covered by insurance. Where is the scientific evidence to support this dictate? Several systematic reviews could find no support for or against it. When did it start? This paper traces the timeline of the statement and its appearance in toothpaste advertisements. It was first spotted in 1890 as part of a household guide for beauty preservation. Subsequently, the idea became a tagline in dental advertisements for Colgate Ribbon Toothpaste, Dr. Lyon's Dentifrice from 1913, and Pepsodent toothpaste starting in 1926.