Effective public health communication is needed to increase COVID-19 vaccination uptake in sub-Saharan Africa. We present six best practices: (1) use of collective action/altruism, (2) use of relatable language, (3) tailoring messages, (4) use of gain-framed messages, (5) use of trusted messengers and (6) use of research to test messages.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC11587742 | PMC |
| http://dx.doi.org/10.1186/s44263-023-00004-7 | DOI Listing |
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