What will we judge a book by its cover?-Content analysis of face perception in a Chinese sample.

People can perceive various information from faces. Most of previous studies of face perception only focused on one of attributes, such as gender, expression, personality etc., the whole picture of face perception is far from clear. Therefore, the present study recruited Chinese participants to provide spontaneous descriptions of unfamiliar Chinese faces without any constraints of content. It turned out that descriptions employed a broad spectrum of descriptors, as well as a consistent pattern across different identities: descriptions that incorporated psychological characteristics were most prevalent, whereas mentions of physiological attributes generally occurred earlier in the description than other types of descriptive vocabulary. These results underscore the special role of free description analysis in revealing the panorama of face perception, where perceivers swiftly infer a plenty of character traits in an organized way, ultimately forming a comprehensive impression of others.