This article explores how science is mobilized as a collective identity, normative ideal, and instrumental tactic in contentious online global advocacy campaigns on the origins of the SARS-CoV-2 virus. It incorporates qualitative analysis of over 2300 public Twitter postings by core zoonosis and lab origin proponents who identify as scientists. These online exchanges provide a real-time window into how the collective identity of scientist is constructed and mobilized as a master frame. Similarly, this paper explores ways in which the boundaries of science, conspiracy, and politics are set and contested in a context of complex and fast-moving global events.
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