Prior familiarity enhances recognition memory of faces, not just images of faces, when accompanied by conceptual information.

A recent paper reported that recognition discriminability was improved for faces that were familiarized prior to study, but only if that familiarization protocol included conceptual information, like a name (Akan & Benjamin, Journal of Memory and Language, 131, 104,433, 2023). In those experiments, familiarity with each facial identity was gained through exposures to the same facial image prior to study, and memory for each facial identity was tested using the same images across study and test. That design characteristic has a serious constraint on generality, since it is possible that prior conceptual information enhances memory for images (of faces), but not for the representation of the face itself. Here we evaluated whether this finding generalizes to a paradigm in which each exposure of a face is a novel image. In two experiments, faces were familiarized with orienting tasks that induced more perceptual or more conceptual processing prior to study and test phases. Results from recognition tests replicated the results from Akan and Benjamin (2023): (1) Discriminability was enhanced when prior familiarity involved conceptual processing but not when it involved perceptual processing, and (2) familiarity gained through either perceptual or conceptual processing led to an increase in both correct and false identifications. This successful replication in a design with exclusively novel images indicates that the discriminability advantage provided by conceptual familiarity goes beyond memory for facial images and applies to memory for faces. These findings have implications in practical contexts, such as eyewitness identification situations involving suspects who are previously known or familiar to the witness.