The present study examined age differences in the influence of informational value cues on curiosity and information seeking. In two experiments, younger and older adults (total = 514) rated their curiosity about content before having the opportunity to seek out more information. Experiment 1 examined the impact of social value on curiosity and information seeking about trivia. Online popularity metrics served as social value cues. Metric visibility increased engagement with high-popularity information for older adults, whereas it decreased engagement with low-popularity information for younger adults. Experiment 2 examined the impact of practical value on curiosity and information seeking about science facts. Personal and collective practical value were highlighted by linking the information to the domains of medicine and the environment, respectively. Patterns of curiosity and information seeking revealed greater sensitivity to collective practical value in older than younger adults. In both experiments, the relationship between curiosity and information seeking was stronger in older adults than in younger adults. Overall, these findings suggest that age differences in motivational priorities may lead to age differences in curiosity and information seeking. In addition to highlighting strategies for fostering curiosity in older learners, these findings may also inform digital literacy interventions aimed at reducing engagement with clickbait and misinformation. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

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