The evolution of our lives has forced changes to the healthcare system and consequently established healthcare marketing as an essential element of health services, including primary health care (PHC). This article aims to analyze the size, structure, and dynamics of research on primary healthcare marketing to identify the main topics and research trends in this area. The authors conducted a bibliographic analysis based on the methods of performance analysis and scientific mapping. The bibliographical analysis covered 1981 publications selected from the Scopus database and was carried out with the use of the MS Excel and VOSviewer applications. The results were supplemented with an in-depth analysis of 34 publications selected based on bibliographic coupling analysis to determine key research trends and results, which increased the understanding of the research area. The conducted research proves that the issue of marketing in primary health care is rarely addressed by researchers, which translates into very limited research results and little impact on the decision-making process in this area. This research field requires much greater commitment, especially in the areas indicated in the future research agenda recommendations.
Download full-text PDF |
Source |
|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC11359442 | PMC |
| http://dx.doi.org/10.1177/11786329241266648 | DOI Listing |
Publication Analysis
Top Keywords
Similar Publications
Transforming healthcare: Saudi Arabia's vision 2030 healthcare model.
J Pharm Policy Pract
January 2025
School of Medical and Life Sciences, Sunway University, Sunway City, Malaysia.
Vision 2030 represents Saudi Arabia's strategic socio-economic plan aimed at promoting economic diversification and enhancing living standards. Launched in April 2016, this vision describes an innovative healthcare plan to improve services and outcomes. The merits and drawbacks of public hospitals' 'Model of Care' are examined in this study.
View Article and Find Full Text PDFExploring the Role of Health-care Professionals and Impact of Precision Medicine on Health Outcomes and Efficiency.
Contemp Clin Dent
December 2024
Department of Microbiology, Jawaharlal Nehru Medical College, Datta Meghe Institute of Higher Education and Research, Sawangi (M), Wardha, Maharashtra, India.
The inclusion of precision medicine in medical education represents a paradigm shift, as it is expected to transform the way in which health care will be delivered to patients in future. This shift is predominantly reported as precision medicine strongly advocates for the delivery of personalized care to patients after giving due consideration to the genetic makeup, biomarker level, etc., of the individual patient.
View Article and Find Full Text PDFEvolving perspectives in dental marketing: A study of Jordanian dentists' attitudes towards advertising and practice promotion.
Heliyon
January 2025
Department of Managing Health Services & Hospitals, College of Business (COB), Faculty of Business Rabigh, King Abdulaziz University, Box 344, 21991, Jeddah, Kingdom of Saudi Arabia.
Advertising for dental services in Jordan is subject to regulation. Dental professionals must obtain approval from their respective councils before initiating any advertising campaigns to ensure compliance with ethical and professional standards. Although the dental advertising landscape in Jordan has made considerable progress, research on dentists' perspectives regarding advertising in the country remains limited.
View Article and Find Full Text PDFLarge Language Models in Healthcare: A Bibliometric Analysis and Examination of Research Trends.
J Multidiscip Healthc
January 2025
Department of Computer Engineering, Afyon Kocatepe University, Faculty of Engineering, Afyonkarahisar, Turkey.
Background: The integration of large language models (LLMs) in healthcare has generated significant interest due to their potential to improve diagnostic accuracy, personalization of treatment, and patient care efficiency.
Objective: This study aims to conduct a comprehensive bibliometric analysis to identify current research trends, main themes and future directions regarding applications in the healthcare sector.
Methods: A systematic scan of publications until 08.
Lessons From Implementing Research-Supported Practices to Address Psychiatric Illnesses in Two Countries.
Psychiatr Serv
January 2025
Department of Psychiatry, Geisel School of Medicine, Dartmouth College, and Department of Psychiatry, Dartmouth Health, Lebanon, New Hampshire.
Across the globe, psychiatric illnesses are common, painful, often disabling, and sometimes deadly. Although well-researched practices exist to address these disorders, most people with psychiatric illnesses do not have access to care that has been demonstrated to be effective. Practical clinical leadership experience and engagement in evidence-based practice (EBP) implementation research in Colombia and the United States have demonstrated that multisite EBP implementation is possible and that effective implementation improves outcomes for people who develop psychiatric illnesses.
View Article and Find Full Text PDFWant AI Summaries of new PubMed Abstracts delivered to your In-box?
Enter search terms and have AI summaries delivered each week - change queries or unsubscribe any time!