Perceptual ripening of oranges.

Iperception

Department of Psychology, Giessen University, Giessen, Germany.

Published: August 2024

AI Article Synopsis

  • The text discusses color assimilation and showcases its research evolution from von Bezold to Albers and Munker, culminating in Novick's "Confetti-illusion."
  • It presents a practical example where unripe oranges appear vibrant when viewed through an orange net.
  • The findings emphasize how color perception can be manipulated in consumer settings, suggesting important implications for marketing and visual experiences.

Article Abstract

We present a practical example for the phenomenon of color assimilation. We describe the advances in research on color assimilation from von Bezold, to Albers and Munker, and provide a compelling example of the recently described "Confetti-illusion" by Novick. Our research introduces a novel aspect by showing how unripe and greenish looking oranges can be perceived as ripe and vibrantly colored when viewed through an orange net. These findings highlight the significant implications of color assimilation in everyday consumer environments, offering a fresh perspective on how visual perception can be manipulated.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC11297507PMC
http://dx.doi.org/10.1177/20416695241258748DOI Listing

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