Characterizing the Online Discourse on Facial Paralysis: What Patients Are Asking and Where They Find Answers.

Facial Plast Surg Aesthet Med

Department of Otolaryngology-Head and Neck Surgery, Division of Facial Plastic and Reconstructive Surgery, New York University Grossman School of Medicine, New York, New York, USA.

Published: August 2024

AI Article Synopsis

  • * A study analyzed the top 40 keywords related to "Bell's palsy" and "facial paralysis," resulting in 151 questions from Google's "People Also Ask" feature, with a focus on etiology and treatment.
  • * The majority of responses came from academic sources, while medical practice sites were more prevalent for treatment-related queries, indicating user preferences and the accessibility of information.

Article Abstract

With the rising popularity of online search tools, patients seeking information on facial palsy are increasingly turning to the Internet for medical knowledge. To categorize the most common online questions about Bell's palsy or facial paralysis and the sources that provide answers to those queries. Query volumes for terms pertaining to facial palsy were obtained using Google Search trends. The top 40 keywords associated with the terms "Bell's palsy" and "facial paralysis" were extracted. People Also Ask (PAA) Questions-a Google search engine response page feature-were used to identify the top questions associated with each keyword. A total of 151 PAA Questions pertaining to the top 40 keywords associated with "Bell's palsy" and "facial paralysis" were identified. Etiology questions were most frequent ( = 50, 33.1%), meanwhile those pertaining to treatment were most accessible (119.5 average search engine response pages/question, 35.5%). Most sources were academic ( = 81, 53.6%). Medical practice group sites were most accessible (211.9 average search engine response pages/website, 44.8%). Most PAA questions pertained to etiology and were sourced by academic sites. Questions regarding treatment and medical practice sites appeared on more search engine response pages when compared with all other categories.

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Source
http://dx.doi.org/10.1089/fpsam.2023.0277DOI Listing

Publication Analysis

Top Keywords

search engine
16
engine response
16
facial paralysis
8
facial palsy
8
google search
8
top keywords
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keywords associated
8
"bell's palsy"
8
palsy" "facial
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"facial paralysis"
8

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