The watercolor effect (WCE) is a striking visual illusion elicited by a bichromatic double contour, such as a light orange and a dark purple, hugging each other on a white background. Color assimilation, emanating from the lighter contour, spreads onto the enclosed surface area, thereby tinting it with a chromatic veil, not unlike a weak but real color. Map makers in the 17th century utilized the WCE to better demarcate the shape of adjoining states, while 20th-century artist Bridget Riley created illusory watercolor as part of her op-art. Today's visual scientists study the WCE for its filling-in properties and strong figure-ground segregation. This review emphasizes the superior strength of the WCE for grouping and figure-ground organization vis-à-vis the classical Gestalt factors of Max Wertheimer (1923), thereby inspiring a notion of form from induced color. It also demonstrates that a thin chromatic line, flanking the inside of a black Mondrian-type pattern, induces the WCE across a large white surface area. Phenomenological, psychophysical, and neurophysiological approaches are reviewed.

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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC11204060PMC
http://dx.doi.org/10.1167/jov.24.6.15DOI Listing

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