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                            [content] => *! Kenyan maize farmers stick to older hybrids despite newer, high-yielding, drought-resistant options being available each year from breeding programs.*! A study tested in-store marketing strategies, like price promotions and performance info, to see if they could convince farmers to try new seed products when their preferred choices were out of stock.*! Results showed that brand loyalty and prior experience were key in farmers' decisions, meaning that simply offering discounts or info might not be enough; more effort is needed to improve seed performance data and engage with farmers effectively.
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