The importance of conceptual knowledge when becoming familiar with faces during naturalistic viewing.

Although the ability to recognise familiar faces is a critical part of everyday life, the process by which a face becomes familiar in the real world is not fully understood. Previous research has focussed on the importance of perceptual experience. However, in natural viewing, perceptual experience with faces is accompanied by increased knowledge about the person and the context in which they are encountered. Although conceptual information is known to be crucial for the formation of new episodic memories, it requires a period of consolidation. It is unclear, however, whether a similar process occurs when we learn new faces. Using a natural viewing paradigm, we investigated how the context in which events are presented influences our understanding of those events and whether, after a period of consolidation, this has a subsequent effect on face recognition. The context was manipulated by presenting events in 1) the original sequence, or 2) a scrambled sequence. Although this manipulation was predicted to have a significant effect on conceptual understanding of events, it had no effect on overall visual experience with the faces. Our prediction was that this contextual manipulation would affect face recognition after the information has been consolidated into memory. We found that understanding of the narrative was greater for participants who viewed the movie in the original sequence compared to those that viewed the movie in a scrambled order. To determine if the context in which the movie was viewed had an effect on face recognition, we compared recognition in the original and scrambled condition. We found an overall effect of conceptual knowledge on face recognition. That is, participants who viewed the original sequence had higher face recognition compared to participants who viewed the scrambled sequence. However, our planned comparisons did not reveal a greater effect of conceptual knowledge on face recognition after consolidation. In an exploratory analysis, we found that overlap in conceptual knowledge between participants was significantly correlated with the overlap in face recognition. We also found that this relationship was greater after a period of consolidation. Together, these findings provide new insights into the role of non-visual, conceptual knowledge for face recognition during natural viewing.