Standing out: an atypical salience account of creativity.

Trends Cogn Sci

Department of Psychological and Brain Sciences, University of California, Santa Barbara, Santa Barbara, CA 93106, USA.

Published: July 2024

Creativity often entails gaining a novel perspective, yet it remains uncertain how this is accomplished. Atypical salience processing may foster creative thinking by prioritizing putatively irrelevant information, thereby broadening the material accessible for idea generation and inhibiting attentional fixedness; in essence, motivating creative individuals to incorporate information that others overlook.

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Source
http://dx.doi.org/10.1016/j.tics.2024.04.013DOI Listing

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