AI Article Synopsis
- Financial incentives help people change their behaviors for a while, like paying farmers to protect the environment, but often they stop these good behaviors once the money stops.
- To make these programs work better in the long run, we can use ideas like boosting motivation, building good habits, encouraging social support, and creating ongoing changes.
- The article discusses both successful and failed examples of using money to change behaviors in areas like health and education, and suggests ways to improve these programs while also looking for more answers about how they really work.
Article Abstract
Financial incentives are widely used to get people to adopt desirable behaviors. Many small landholders in developing countries, for example, receive multiyear payments to engage in conservation behaviors, and the hope is that they will continue to engage in these behaviors after the program ends. Although effective in the short term, financial incentives rarely lead to long-term behavior change because program participants tend to revert to their initial behaviors soon after the payments stop. In this article, we propose that four psychological constructs can be leveraged to increase the long-term effectiveness of financial-incentive programs: motivation, habit formation, social norms, and recursive processes. We review successful and unsuccessful behavior-change initiatives involving financial incentives in several domains: public health, education, sustainability, and conservation. We make concrete recommendations on how to implement the four above-mentioned constructs in field settings. Finally, we identify unresolved issues that future research might want to address to advance knowledge, promote theory development, and understand the psychological mechanisms that can be used to improve the effectiveness of incentive programs in the real world.
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| http://dx.doi.org/10.1177/17456916241247152 | DOI Listing |
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