The value of publicly engaged podcasting in human biology.

Am J Hum Biol

Department of Anthropology, University of Notre Dame, South Bend, Indiana, USA.

Published: September 2024

AI Article Synopsis

  • Podcasting about science seems popular, but its effectiveness in motivating engagement was under investigation.
  • The Human Biology Association and AJHB created a podcast discussing recent articles, leading to a hypothesis that these articles would attract more online views.
  • Results showed podcasted articles had more views than non-podcasted ones, with significant findings after removing outliers, suggesting that this type of affiliate podcasting may enhance engagement in scientific content.

Article Abstract

Podcasting about science may be popular, but does it motivate engagement? The Human Biology Association and American Journal of Human Biology (AJHB) cosponsor a podcast that highlights recent articles. We hypothesized that AJHB articles discussed on the podcast (n = 42) receive more online views than other articles from the same issues. We used Student's t-tests to compare mean article views and found podcasted articles received more views, but the difference was not significant. When extreme outliers were removed, podcasted articles had over twice the views of control articles (p = .04), indicating that journal-affiliated podcasting can increase science engagement.

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Source
http://dx.doi.org/10.1002/ajhb.24105DOI Listing

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