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http://dx.doi.org/10.2967/jnumed.124.267541DOI Listing

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There has been a rapid rise in utilization of artificial intelligence (AI) in many different sectors in the last several years. However, business-to-business (B2B) marketing is one of the more notable examples. The initial assessments emphasize the significant advantages of AI in B2B marketing, including its knack for yielding unique understandings into consumer behaviors, recognizing crucial market trends, and improving operational efficiency.

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