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Advising patients on the use of non-alcoholic beverages that mirror alcohol.
Prev Med Rep
November 2024
Stanford University School of Medicine, Stanford Prevention Research Center, 3180 Porter Drive, Palo Alto, CA 94304, USA.
•Non-alcoholic beverages that mirror alcohol have potential benefits and risks.•Providers are currently offering varied health guidance on use of these beverages.•Research is needed to yield consensus on non-alcoholic beverage use health effects.
View Article and Find Full Text PDFZero alcohol products and adolescents: A tool for harm reduction or a trojan horse?
Appetite
January 2025
The George Institute for Global Health, University of New South Wales, Level 18, International Tower 3, 300 Barangaroo Avenue, NSW, 2000, Australia. Electronic address:
Introduction: Zero alcohol products (ZAPs) could reduce alcohol-related harms by acting as a substitute for alcoholic beverages. However, concerns have been raised regarding the potential for these products to expose young people to additional alcohol-related stimuli, further normalising alcohol use and acting as a gateway to underage alcohol consumption. Scarce research has examined whether these concerns are warranted.
View Article and Find Full Text PDFVirtue Marketing: Trends in Health-, Eco-, and Cause-Oriented Claims on the Packaging of New Alcohol Products in Australia Between 2013 and 2023.
J Stud Alcohol Drugs
November 2024
Centre for Behavioural Research in Cancer, Cancer Council Victoria, East Melbourne, VIC, Australia.
Objective: Some claims on alcohol labels highlight virtuous aspects of brands or products, including in health-, eco-, and cause-oriented domains (including charity partnerships, or ethical or humanitarian certifications). This virtue marketing may create a "halo" whereby consumers generalize from specific attributes to a more favorable overall appraisal of the product, brand, or even alcohol or the alcohol industry in general. This study aims to describe the prevalence of and trends over time in virtue marketing on the packaging of new alcohol (including lower- and zero-alcohol) products on the Australian market.
View Article and Find Full Text PDFZero-alcohol beverages and brand extensions: A vehicle for promoting parent alcohol brands?
Aust N Z J Public Health
April 2024
National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia.
"They start on the zero-alcohol and they wanna try the real thing": Parents' views on zero-alcohol beverages and their use by adolescents.
Aust N Z J Public Health
June 2024
National Centre for Education and Training on Addiction, Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia; Flinders Health and Medical Research Institute, College of Medicine and Public Health, Flinders University, Adelaide, South Australia, Australia.
Article Synopsis
- Zero-alcohol beverages (0.0-0.5% alcohol) might help reduce overall alcohol consumption if used as substitutes for traditional alcoholic drinks, but they raise concerns about attracting adolescents to alcohol and increasing exposure to branding.
- A study with 38 parents of teens aged 12-17 revealed that while some parents viewed these beverages as adult options that could promote healthier drinking habits, they believed they were unnecessary for adolescents and could normalize alcohol use.
- Parents expressed mixed feelings about allowing zero-alcohol drinks for their kids, with worries about possible negative consequences, indicating a need for targeted public health messaging about the risks associated with these products.
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