Assessment of factors influencing adoption of postharvest loss reduction practices along the mango value chain in Embu, Machakos, and Nairobi counties, Kenya.

Use of loss reduction practices are critical to ensuring losses are reduced significantly along the value chain. This necessitates for the need to assess the factors that influence adoption of the loss reductio practices to have better targeting and development. Therefore, the current study assessed the factors that influence adoption, and multistage sampling technique was employed. The counties and the sub-counties were purposively selected, and the mapping began from Nairobi which is the main market for mangoes. Wholesalers, and retailers were interviewed making use of snowballing, while farmers were randomly selected. A total of 70 farmers were selected, 74 wholesalers, and 98 retailers were sampled. From the study, at the farm level results revealed that about 38.7 % of the farmer respondents prefer use of stick and bag. On the other hand, about 37.1 % of farmers in Machakos had preference of hand picking as the main method of harvesting. Wholesaler preferred the use of cartons in Nairobi, while those in Embu and Machakos had higher preference of use of shades. Result from the empirical model showed that credit was a critical factor to use of the practices at the farm with a 40 % influence on use of multiple practices. Experiencing higher losses influenced adoption of the practices by 4.3 %, and would influence use of multiple practices by 19.2 %. Organized selling was the critical factor for wholesalers and influenced adoption by 43.4 %. Retailers in Embu and Machakos on the other hand, were 19.9 % less likely to take up the practices. The results further showed that higher PHL influence retailer to take up loss reduction practices by 30.2 %, and those that were more experience were 20 % more likely to take up the practices. From the result it was thus concluded that cost effectiveness, ability to reduce losses, and increase of incomes were some of the things actors were interested with before they could take up any loss reduction practice. Through the study it was evident that high PHL less to higher use of the practices, and also positively influence the intensity of use of the practices. It was thus recommended that there is need for upgrading the current low-cost technologies to make them more user friendly so that they are not time-wasting during harvest, and for the traders they are able to carry optimal quantities that lead to profit maximization.