Confidence in research findings depends on theory.

Behav Brain Sci

Department of Marketing, Northwestern University, Evanston, IL,

Published: February 2024

Almaatouq et al. view the purpose of research is to map variable-to-variable relationships (e.g., the effect of X on Y). They also view theory as this mapping of variable-to-variable relationships rather than an explanation of why the relationships occur. However, it is theory as explanation that allows us to reconcile disparate findings and that should guide application.

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Source
http://dx.doi.org/10.1017/S0140525X23002261DOI Listing

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